Fermented Milk Digestion
Disease August 12th, 2010
After the success of Activia yogurt products, PT Danone Dairy Indonesia launched the latest variant of fermented milk drinks Activia. This healthy drink is intended for all family members. This new product also contains Bifidus DN 173 010 animalis lactis that has been clinically proven to help facilitate digestion.
“Activia this fermented milk can increase the options for the family of Indonesia to maintain digestive health,” said Gift Samabhandu, Marketing Director of PT Danone Dairy Indonesia.
He added, compared with other countries, the level of yoghurt consumption in Indonesia is very low despite the relatively high digestive disorders. “The results of our survey showed, 25 percent of respondents often experience indigestion,” he said.
Yoghurt or fermented milk is a source of prebiotic that helps maintain healthy digestive function and enhance immunity. Minimal modern lifestyle physical activity and eating patterns of less fiber to make disease related to digestion, such as constipation or diarrhea and typhoid, quite high in Indonesia.
Present in bottled, fermented milk products is more practical because it is ready to drink. Danone Dairy Food was already producing yogurt since 1919. Today this global brand has been present in 44 countries, including Indonesia.
